Guide-to-Guide Services

Websites and booking tools built by guides, for guides.

We are not just a guiding company, we are a services company for other guides. We save you money and time by building the website and booking tools your business actually needs, set up to work the way you already run your trips. We also do market research and write clear reports you can act on.

What We Build for Guide Operations

We run a real guide business, so we understand the workflows, the seasons, the bookings, the transport logistics, the waivers, and the pricing questions you face every day. We turn that hard-won operational knowledge into software that works the way your business actually works, instead of forcing you into a generic template.

• Websites — fast, mobile-friendly, SEO-ready sites that convert visitors into booked clients.
• Single-page applications (SPAs) — interactive booking forms, calendars, quote builders, and dashboards.
• Mobile applications — tools for you and your guests, in the field and on the phone.
• Full-stack custom serverless projects — end-to-end builds on pay-per-use cloud infrastructure (for example AWS Lambda, S3, and API Gateway) that encode your business logic: your pricing rules, your availability, your add-ons, your paperwork.
• Market research & report generation — competitor price surveys, demand analysis, and clear written reports you can act on. See our published Furano ski guiding price survey for an example of our research work.

Why serverless? Because most guide businesses are seasonal and do not need to pay flat monthly SaaS subscriptions all year for features they barely use. A custom serverless application costs only when someone actually uses it, and you own the code and the business logic outright. Over five years the savings versus stacked SaaS subscriptions can be substantial — we modeled it, with sources, in our Guide Web Services Cost Survey.

Is this you?

If you find yourself nodding along to any of these, it may be time to talk to us:

• Are you paying monthly for a website builder even in your off-season, when no one is booking?
• Does your booking or pricing work differently than any template allows (seasonal rates, guide-to-guest ratios, transport add-ons, waivers)?
• Are you stitching together multiple paid apps and subscriptions just to make your site do what you need?
• Do you wish you actually owned your booking logic and your data, instead of renting it from a platform?
• Would you rather talk to someone who runs a guide business than a generic web agency?
• Are you spending hours on admin that the right custom tool could automate?
• Has your business outgrown the plan you started on, but the next tier up feels like paying for features you will never use?

Services are provided through Shimogoryo Base. Piece work, short-term, and long-term contracts are considered. Pricing is competitive, negotiable, and based on the scope of the engagement.

View the Guide Web Services Cost Survey & Savings Analysis